Official main sponsor and name sponsor - ALTERNATE GmbH is a prominent German eCommerce company known for its extensive range of electronic and computer hardware products. With a history dating back to 1992, the company has established itself as a leading player in the online retail industry, offering customers a wide selection of computer components, consumer electronics, and IT solutions. ALTERNATE GmbH's commitment to quality, competitive pricing, and excellent customer service has earned it a strong reputation among tech enthusiasts and businesses alike.